Due to the current popularity of social media, microblogging is a common tool used in athletics. Sites such as Twitter can be very helpful with recruiting or communicating with current or potential players and supporters. However, it can also provide a platform where disgruntled players, parents or supporters can create negativity, spread rumors or simply bash a program. It can be a useful tool if managed appropriately. I find it cumbersome to manage, but believe that it is a necessary evil.